Brand and Content Marketing Lead at Character AI

Character’s mission is to empower everyone with AGI. Our vision is to enable people with our technology so that they can use Character.AI any moment of any day.

Character.AI is one of the world’s leading personal AI platforms. Founded in 2021 by AI pioneers Noam Shazeer and Daniel De Freitas, Character.AI is a full-stack AI company with a globally scaled direct-to-consumer platform. As of 2023 that platform was #2 in the space in user engagement. Character.AI is uniquely centered around people, letting users personalize their experience by interacting with AI “Characters.” The company achieved unicorn status in 2023 and was named Google Play’s AI App of the Year.

Noam co-invented the key tech powering LLMs and was recently named to TIME100’s Most Influential People in AI list. TIME called him “one of the most important and impactful people of the space’s past, present, and future.” Daniel created and led LaMDA, the breakthrough conversational tech project currently powering Bard.

To learn more, please visit beta.character.ai.

About the role

Character.AI is looking for a Brand and Content Marketing Lead with experience developing video and other content for Gen Z and broad consumer audiences. 

You’ll own Character.AI’s content creation. You will develop the content strategy, messaging, briefs and storyboards. You’ll provide creative direction and project-manage in-house and agency resources to create videos, web and other content. 

Your objectives will be to:

• Create content that elevates the brand, boosting awareness and interest in trying Character.AI 

• Educate consumers about the product value across a range of use cases, e.g., for play, support and productivity

• Drive reach to new audiences, expanding beyond current core

The role is onsite 3-5 days/week in Menlo Park, CA.

Responsibilities

• Own strategy and execution for Character.AI's content creation, including videos telling the brand story, founder vision; product launch assets such as videos, images, and more; educational videos illustrating product value for a range of use cases; launch our first website.  

• Develop content strategy, messaging, briefs and storyboards for videos, web and other content

• Provide creative direction and project-manage out of house house creative resources and agencies 

• As needed, copyedit and edit graphics and videos

• Lead development of Character.AI’s first marketing site 

Job Requirements

• 10+ years marketing experience including defining a new category

• Experience marketing to both Gen Z and broad consumer audiences on Tik Tok and other social media platforms 

• Consumer marketing experience, ideally in consumer lifestyle

• Experience working in a consumer digital, direct-to-consumer (DTC), ecommerce, retail or consumer packaged goods industry

• Experience leading video and other content creation projects. Track record of writing briefs and storyboards, providing creative direction, and project-managing in-house teams and/or agencies

• Experience working in a startup and/or dynamic environment. Flexible, resourceful, independent, communicative

Nice to Have

• Experience launching new marketing sites for early stage companies 

• Video editing skills (ex. iMovie), design (ex. Photoshop) and copywriting

Character is an equal opportunity employer and does not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. We value diversity and encourage applicants from a range of backgrounds to apply.