Chinese Paid Media Consultant

Shanghai, China•

79 days ago

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About Adapt

Adapt (a Welocalize company), is a digital performance marketing agency. The business is organized as an agile framework and offers our customers a unique combination of strategic global services. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training, and flexibility.

Adapt offers the ability to really drive true business change across a range of clients, from local-sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Chinese Market.

This project will initially require 5-10 hours of work in the next weeks to help in crafting a pitch for one of our clients focusing on the Chinese Market and advertising platforms. If the pitch is successful, this could turn into an ongoing role with a workload of up to 5 hours per week.

Role Summary

This is a freelance position to support our Paid Media team. You will play an important role as an advisor in Paid Media best practices (including Paid Search and Paid Social) in the Chinese Market.

This project will initially require 5-10 hours of work in the next weeks to help in crafting a pitch for one of our clients focusing on the Chinese Market and advertising platforms. If the pitch is successful, this could turn into an ongoing role with a workload of up to 5 hours per week.

Main Duties

Advising on best practices in Paid Search and Paid Social for the Chinese market

Giving insights and recommendations about the Chinese market to our Paid Media team

Defining optimization strategies for customers

Optimizing paid media campaigns toward client goals

Building campaigns across multiple paid media platforms by working with the wider Paid media team

Attending appropriate calls/meetings with clients and the rest of the team

Requirements

Ideally 3-4 years in a role utilizing Google Ads, Microsoft Ads, Meta, and LinkedIn Ads.

Strong experience in Chinese Advertising Platforms like Baidu, WeChat, Weibo, Maimai, Zhihu etc.

Experience working with B2B accounts

Demonstrable experience in planning, implementing and optimizing paid media campaigns

Strong written, verbal, and presentation skills

All relevant certifications across major media buying platforms

Proficiency in Microsoft Excel is desirable

Experience in supporting and training junior team members is desirable

Native level of Chinese and strong understanding of the Chinese Culture

About Adapt

Adapt (a Welocalize company), is a digital performance marketing agency. The business is organized as an agile framework and offers our customers a unique combination of strategic global services. With a remote-first structure, you will join a unique culture which celebrates difference and embraces diversity. You will play a key role in developing strong relationships and shared ethos, whilst at the same time benefit from a wide range of career opportunities, training, and flexibility.

Adapt offers the ability to really drive true business change across a range of clients, from local-sized clients all the way up to global cross-market. With B2B, e-commerce, and brand-led clients across all verticals Adapt offers dynamic and diverse challenges that foster creativity, innovation, and comprehensive industry knowledge.

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