About Us:
Digital.ai is an industry-leading technology company dedicated to helping Global 5000 enterprises automate software delivery workflows across complex technology environments. The company’s AI-powered DevSecOps platform automates software releases, improves mobile application testing and security, and provides insights across the software lifecycle. Digital.ai empowers large enterprises to embrace AI responsibly, reduce software-related risk, and amplify developer productivity to deliver innovations that drive business outcomes. Our mission is to unlock endless digital possibilities by harmonizing the delivery of software.
About the Role:
As the Customer Marketing Manager you will report into the VP of Global Demand Gen and be responsible for creating and executing cross-sell and expansion programs that create qualified pipeline for our Sales Team members.
This role requires a deep understanding of customer behaviors and preferences to create precision-targeted marketing campaigns that fuel growth and elevate the overall customer experience. The ideal candidate will collaborate cross-functionally with sales, product, and marketing teams to ensure alignment of messaging and branding, playing a pivotal role in driving customer-centric success and shaping our marketing narrative.
The Customer Marketing Manager will develop, execute, and optimize multi-channel campaigns aimed at expanding our footprint within existing customer accounts. This role requires a strategic, data-driven marketer with experience in B2B SaaS, who can create highly personalized campaigns that drive engagement and revenue within our customer accounts.
What You'll Do:
- Create and execute a customer marketing program strategy to meet and exceed our customer pipeline and revenue targets.
- Partner with demand gen, product marketing and content teams to create customer marketing content aligned to our value-based message, including case studies, speaking engagements, reference programs, press opportunities, and co-marketing opportunities.
- Partner with Demand Gen to execute customer 1:Few ABM and account expansion and in-person programs such as customer advisory boards.
- Measure and report on the success of customer campaign performance, including tracking of customer reference ability status and marketing created pipeline.
- Build our customer reference program, from strategy to processes to systems, in partnership with Customer Success, Marketing, Sales, and executive leadership.
- Collaborate with marketing, sales, customer success and product team members to design and implement enterprise grade end-to-end campaigns that meet KPls, by creating a compelling and seamless journey using digital, programmatic, and non-digital tactics at each stage.
- Develop, manage, and deliver annual customer marketing calendar globally focused on our enterprise SaaS based quality solution using value-based messaging and themes.
- Partner with Marketing Ops to implement and execute programmatic custom.
What You Will Bring:
- 8+ years of experience in B2B demand generation or campaign management, with a focus on expansion marketing.
- Proven success in driving revenue growth from existing customer bases in the SaaS space.
- Strong understanding of multi-channel marketing strategies, including email, digital, events, and ABM (account-based marketing).
- Excellent project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Data-driven mindset, with a proven ability to analyze campaign performance and optimize for success.
- Experience working closely with Sales and Customer Success teams to align on goals and strategy.
- Strong written and verbal communication skills, with the ability to create compelling, personalized content.
Why join us at Digital.ai?:
Digital.ai offers phenomenal benefits such as:
- Robust benefits options including Medical, Dental, Vision and other plans
- Unlimited Paid Time Off (PTO) program plus recognized holidays
- Unlimited access to continuous learning and professional development with TalentLMS
- Flexible working arrangements in a remote setting
- Opportunity to work with a diverse, globally distributed team.
At Digital.ai, we believe in fostering a culture of pay transparency. We are committed to providing our employees with fair and competitive compensation. The current base salary range for this specific job is estimated to be between $130,000 - $140,000. Please note that final compensation will be determined based on factors such as qualifications, experience, and internal equity. Certain positions at Digital.ai might also be eligible for additional compensation in the form of bonuses or other employee benefits which are separate from the base salary and to be defined at offer stage.
Digital.ai is firmly committed to Equal Employment Opportunity (EEO). We maintain compliance with federal, state, and local laws that prohibit employment discrimination based on age, race, color, gender, identity, gender expression, sex, pregnancy, national origin, ancestry, religion, physical or mental ability, medical condition, sexual orientation, marital status, citizenship status, protected military or veteran status, and all other protected classifications. We welcome everyone and believe that diversity is the foundation of innovation.
For individuals with disabilities who would like to request an accommodation, please advise us within your job application or cover letter.
FRAUD PREVENTION ALERT: please note that Digital.ai does not use third party recruiters. In our efforts to protect you against possible impersonation please check the email address or are contacted by an unfamiliar/third party requesting please reach our directly to Digital.ai.