Data Layer & Operations Sr. Specialist
Key Responsibilities:
Design & deploy data collection in data layer for current and future digital properties
Design tracking taxonomy to standardize data collection g to business units needs
Review and document technical implementation guides for development team
Test and validate implementation of data layer in our website
Ensure user data tracking persistence across their website journey
Configure and set up Analytics & Marketing tags using data collected on Data Layer and other data sources
Troubleshoot Tagging and Analytics issues related with data collection
Work with development team to implement tracking solutions
Identify opportunities and best practices to enhance data collection with a strong sense of preserving website speed performance and its tracking
Requirements:
Bachelor's degree in marketing, statistics, computer science, or related fields
4+ years of experience in customer data analysis and data mining & collection
2+ years of experience in HTML and JavaScript
Demonstrated expertise in data layer design and documentation
Experience creating data measurement plans to collect relevant insights
Clear understanding of Tag Management solutions such as Adobe Experience Platform (formerly Adobe Launch), Google Tag Manager or Tealium
Experience using visualization tools as Power BI, Looker Studio or Tableau
Strong Understanding of Global Privacy Regulations (GDPR, CCPA, etc.)
Exceptional attention to detail and accuracy.
Nice to Have: Familiarity with data modeling, ETL processes, and managing marketing data pipelines,
Proficient in English (creation of technical guidelines and documentation of processes to both engineering team and marketing team profiles)
Ability to collaborate effectively across diverse teams including engineering, marketing, and creative departments.
If you're passionate about leveraging data to optimize marketing performance activities and enhance understanding customer behavior, we encourage you to apply for this exciting opportunity.
Come as You Are
Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.