Boku Inc. (BOKU.L) is the leading global provider of local mobile-first payments solutions. Global brands including Amazon, DAZN, Meta, Google, Microsoft, Netflix, Sony, Spotify, and Tencent rely on Boku to reach millions of new paying consumers who do not use credit cards with our purpose-built payment network of more than 250 local payment methods that reach 7 billion accounts across 65 countries. Every year, Boku processes over $9 billion in value for our customers. Incorporated in 2008, Boku is headquartered in London and San Francisco and has employees in over 39 countries around the world, including Brazil, China, Estonia, Germany, Ireland, Japan, Singapore, and the UAE. Boku is a truly global company that takes pride in its diversity and thriving equal opportunity workplace.
We are seeking a Growth Product Manager (GPM) to lead growth initiatives that accelerate the adoption and expansion of our cutting-edge payment marketing products. This role combines strategic thinking with hands-on execution, focusing on customer acquisition, retention, and expansion through data-driven strategies. You’ll collaborate with global teams to deliver measurable business outcomes and impactful product-led growth initiatives.
Key Responsibilities
Growth Strategy and Execution
- Partner with senior leadership to execute a growth strategy tailored to large merchants, optimizing metrics such as lead generation, activation, retention, and account expansion.
- Identify cross-sell and upsell opportunities to drive product usage and revenue growth.
Customer Acquisition and Conversion
- Optimize customer acquisition funnels in partnership with commercial teams, ensuring alignment with sales cycles and processes.
- Develop strategies to streamline lead generation and qualification for scalable growth.
Experimentation and Continuous Improvement
- Design and execute experiments to enhance customer onboarding, engagement, and product adoption.
- Analyze outcomes of growth experiments and refine workflows, messaging, and product features based on findings.
Data-Driven Insights
- Leverage user behavior, customer feedback, and business performance data to uncover actionable growth opportunities.
- Develop and maintain dashboards to monitor KPIs such as churn, customer lifetime value (CLV), and net revenue retention (NRR).
Product-Led Growth
- Collaborate with product and engineering teams to build self-service capabilities and growth-focused features that improve the customer experience.
- Drive initiatives that shorten the time-to-value for new customers and improve retention metrics.
Cross-Functional Collaboration
- Work closely with sales, business development, account management, and customer success teams to align growth initiatives with account-based marketing (ABM) and customer success goals.
- Ensure consistent messaging and targeting across teams and touchpoints.
Customer Insights and Influence
- Conduct interviews and surveys to understand business user needs, pain points, and motivations.
- Use customer insights to influence product roadmaps and prioritize improvements that enhance business outcomes.
Key Qualifications
Experience
- 3–5 years in product management, growth, or a related role, with a focus on B2B markets.
- Proven track record of driving measurable growth in SaaS or enterprise product environments.
Technical Skills
- Strong expertise in B2B growth strategies, including ABM, lifecycle marketing, and sales funnel optimization.
- Proficiency with analytics tools and CRM platforms.
- Experience with APIs and technical documentation is highly valued.
Soft Skills
- Exceptional communication and stakeholder management capabilities, with a proven ability to align teams on shared goals.
- Strategic mindset combined with a hands-on approach to problem-solving and execution.
- Ability to work with engineering teams to deliver growth-focused product features.
Preferred Qualifications
- Experience working in SaaS, enterprise, or mid-market B2B environments.
- Familiarity with growth frameworks such as Product-Led Growth (PLG) and Customer Success-Led Growth.
- Knowledge of financial metrics like ARR, MRR, and LTV/CAC ratios.
Why Join Us?
This is an exciting opportunity to take ownership of critical growth initiatives and directly influence the success of an innovative product portfolio. Join a dynamic and collaborative team that values data-driven decisions, continuous improvement, and delivering value to our customers.