Marketing Manager - AI Training
About Invisible
Invisible is the operations innovation company transforming how companies are built and run.
We are a tech-enabled service providing solutions to the world’s most complex business problems. Driven by our proprietary process orchestration platform, we seamlessly integrate advanced AI and automation with a global network of over 3,500 experts. This powerful combination delivers new capabilities and eliminates barriers to execution for our clients, unlocking unprecedented efficiency, scale, and growth opportunities.
Invisible has experienced exponential growth, quadrupling in size year over year for the past three years. At the beginning of 2024, we surpassed an Annual Recurring Revenue (ARR) of $100 million and continue to grow at speed. Operating as a profitable business, we maintain near complete ownership, with a firm foundation built on creating long-term shareholder value. We are excited to offer substantial equity compensation as part of our commitment to our team, presenting life-changing opportunities for our partners.
About The Role
The Marketing Manager - AI Training will cement Invisible’s brand and credibility as a thought leader in training foundation AI models. This hire will play a critical role in driving brand awareness, lead generation, and customer engagement through strategic content initiatives that effectively communicate how Invisible is differentiated in this fast-growing and competitive vertical. Reporting to the Director of Content Marketing, this position will collaborate with cross-functional teams, including sales, design, and external partners, to ensure content aligns with business objectives.
The role offers significant opportunities for career growth, with the potential to lead content strategy for multiple verticals and drive innovative marketing campaigns that elevate Invisible’s brand identity.
What You’ll Do
- Develop and implement comprehensive content strategies tailored to the specific needs and goals of our AI Training GTM strategy.
- Create and manage a diverse range of content that supports all stages of our funnel, including long-form articles, whitepapers, case studies, blogs, social media posts, ads, emails, newsletters, and more.
- Build feedback loops between the content you produce, the audiences it reaches, and product marketing efforts to increase our GTM effectiveness.
- Hold a high-bar for quality, engaging, and effective written content that resonates with the target audience and drives action.
- Optimize content for SEO to enhance visibility and drive organic traffic.
- Conduct primary and secondary research to inform content creation and stay up-to-date with industry trends.
- Collaborate with content producers/designers to create multimedia content, including videos, infographics, and interactive content.
- Partner with media publications to produce co-branded content that enhances brand credibility and reach.
- Act as a liaison between sales and marketing teams to ensure content supports sales enablement and lead generation efforts.
- Repurpose the content produced for lead nurture programs to support our brand awareness and lead conversion goals.
What We Need
- Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
- 5+ years of experience in content marketing or copywriting, preferably within a marketing or advertising agency.
- Exceptional writing, editing, and proofreading skills with the ability to write in various tones and styles, and synthesize technical information to align with executive audiences.
- Strong understanding of SEO principles and experience with keyword research.
- Strong research skills and the ability to conduct primary and secondary research to create compelling content.
- Excellent organizational and project management skills, with the ability to handle multiple projects simultaneously.
- Multimedia skills (video, graphic design, etc.) are a major plus, though not a requirement for this role.
What’s In It For You
We believe in recognizing exceptional work with exceptional benefits. That’s why we empower our Partners to work remotely around the world on a schedule that suits their lifestyle. Our Partner Pay Model is fully transparent and designed for co-ownership, recognizing that professionals have unique needs. We balance profitability and growth by reinvesting annual profits to fuel expansion and fairly compensate our partners. With over 65% ownership already in the hands of our partners, we are committed to achieving 100% partner ownership. Moreover, our leadership team is legally obligated to buy back partner shares according to a formal liquidity plan. This ensures a clear path for those who choose to sell their stake in the company.
Compensation:
- Base: $100,000
- Base + Bonus Target: $120,000
- This role is eligible to participate in Invisible’s equity plan.
Country Hiring Guidelines:
Invisible hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.
Accessibility Statement:
We are committed to providing reasonable accommodations for individuals with disabilities. If you need assistance or accommodation due to a disability, please contact our Talent Acquisition team during the recruitment process at accommodation@invisible.email.
Equal Opportunity Statement:
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or veteran status, or any other basis protected by law.