Principal Designer - Branding and Digital Design

Cohere is focused on building and deploying large language model (LLM) AI into enterprises in a safe and responsible way that drives human productivity, and creates magical new ways to interact with technology and real business value. We’re a team of highly motivated and experienced engineers, innovators, and disruptors looking to change the face of technology.

Our goals are ambitious, but also concrete and practical. Cohere wants to fundamentally change how businesses operate, making everyone more productive and able to focus on doing better what they do best. Every day, our team breaks new ground, as we build transformational AI technology and products for enterprise and developers to harness the power of LLMs.

Cohere was founded by three global leaders in AI development, including our CEO, Aidan Gomez, who co-created the Transformer, which makes LLMs possible. Collectively, we're driven by the belief that our technology has the potential to revolutionize the way enterprises, their employees, and customers engage with technology through language.

Cohere’s broader research team is world-renowned, having contributed to the development of sentence transformers for semantic search, dynamic adversarial data collection and red teaming, and retrieval augmented generation, often referred to as “RAG,” among other technological breakthroughs.

We have been deliberate in assembling a team of operational leaders with industry-leading experience, with backgrounds working at the most sophisticated, demanding, and respected enterprises in the world. Cohere’s operational leaders have built, scaled, and led multi-billion product lines and businesses at Google, Apple, Rakuten, YouTube, AWS, and Cisco.

The Cohere team is a collective from all walks of life, from people who left college to start businesses, to some of the most experienced people from globally renowned companies. We believe a diverse team is the key to a safer, more responsible technology, and that different experiences and backgrounds enable us to tackle problems from all angles and avoid blindspots.

There’s no better time to play a role in defining the future of AI, and its impact on the world.

Cohere is a dynamic and innovative AI company committed to building the world’s best LLMs for Enterprise. As a leader in our field, we are seeking a highly skilled and experienced Principal Designer to join our creative team. This individual will play a crucial role in shaping and elevating our brand identity, design system, and digital presence.

We are looking for a seasoned Principal Designer with 10-12 years of extensive experience in branding and digital design. The ideal candidate will have a proven track record of success in both agency and in-house settings, specifically with a focus on B2B products. This role demands a creative systems-oriented thinker and capable of leading the charge in developing and maintaining a cohesive brand and design system that is contextually appropriate across all touchpoints (web, marketing materials and product design).

Brand Identity and Design System:

- Develop and evolve the overall brand identity, ensuring alignment with company values and goals.

- Lead the creation and management of a comprehensive design system to maintain brand consistency across all platforms.

- Collaborate with cross-functional teams to integrate brand elements into product design and marketing materials as well as one-off communication needs

Website Redesign and Maintenance:

- Oversee the redesign and optimization of the company website for enhanced user experience and visual appeal.

- Ensure the website aligns with brand guidelines and effectively communicates the company's value proposition.

- Implement SEO best practices and stay updated on the latest digital design trends to enhance website performance.

Team Mentorship and Collaboration:

- Openness to mentoring designers, fostering a collaborative and creative work environment.

- Collaborate closely with marketing, product design, engineering and other departments to ensure cohesive brand representation across all channels.

Digital Focus:

-Drive digital-first design thinking, ensuring that all design initiatives are optimized for online platforms.

-Stay abreast of emerging technologies and design trends, integrating innovative solutions into digital strategies.

-Stay abreast of emerging technologies and design trends, integrating innovative solutions into digital strategies.

Experience:

- 10-12 years of professional experience in branding and digital design.

- Proven track record of successful projects in both agency and in-house environments.

- Demonstrated expertise in B2B product design.

Skills:

- Proficient in industry-standard design tools (e.g., Adobe Creative Suite, Figma).

- Strong understanding of web design principles, user experience (UX), and user interface (UI) design.

- Exceptional leadership and communication skills.

- Strong interest in the technology that drives Artificial Intelligence

Education:

- Bachelor's or Master's degree in Graphic Design, Visual Arts, or a related field.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants of all kinds and are committed to providing an equal opportunity process. Cohere provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, Palo Alto, San-Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.