Meta
Product Marketing Manager, WhatsApp AI
Los Angeles, CA, Menlo Park, CA, New York, NY, San Francisco, CA•
82 days ago
WhatsApp is a fast, simple and reliable way to talk to anyone in the world. More than 2.5 billion people in over 180 countries use WhatsApp to stay in touch with friends and family, anytime and anywhere. WhatsApp is not only free but also available on multiple mobile devices and in low connectivity areas — making it accessible and reliable wherever you are. It's a simple and secure way to share your favorite moments, send important information or catch up with a friend. WhatsApp helps people connect and share no matter where they are in the world. As we introduce new AI technologies, we are inspired by how AI can help people be more creative, productive, and entertained simply by sending a message. With so many conversations taking place on WhatsApp, we want to help people all over the world access this emerging technology while continuing to protect user privacy.
As a product marketing manager, you will be responsible for owning the WhatsApp consumer-facing elements of Meta AI launches – responsible for shaping and identifying insights, influencing product strategies, developing messaging and positioning, and setting metrics. You will need to align leadership from different organizations across the company and work closely with Product, Engineering, Policy, Privacy, Legal, Communications, and Partnerships teams to ensure go-to-market (GTM) efforts are aligned from inception to launch and beyond.
Our ideal candidate is an accomplished product marketer, who has worked on innovative technologies, is data and results driven, possesses sharp strategic instincts, and has a healthy obsession with quality. If you are a strategic marketer who is analytical, excel at leading complex projects in fast-paced environments, and are passionate about bringing emerging technology to the masses in the most private way, then we'd like to connect with you.
- Develop and execute go-to-market strategies for WhatsApp’s AI roadmap including goals, metrics for success, asset development and launch planning with cross functional partners while minimizing risk.
- Influence and shape product strategies, positioning and narratives through the use of data and insights for target audiences in close collaboration with Product Management, Research, Communications and Brand.
- Establish strong partnerships with cross-company partners as well as WhatsApp cross-functional teams in Communications, Marketing Insights, Product Management and more.
- Tackle complex, highly visible and sensitive issues with a strategic, data-driven mindset.
- Demonstrate confidence, judgment, and excellent execution on fast-moving projects.
- Identify product needs and emerging trends in the AI and privacy space.
- Demonstrate a learning mindset and willingness to take the initiative and make things happen.
Minimum Qualifications
- 8+ years of experience in product marketing and/or marketing, product management, or business strategy
- BA/BS degree
- Experience working with Product Management, Marketing and Communications teams at all levels of management
- Analytical and problem solving experience
- Experience marketing new and emerging technologies
- Experience developing GTM strategies based on audience driven insights
- Experience driving presentations with executives and cross functional teams
- Project and program management experience
Preferred Qualifications
- 10+ years of experience in product marketing and/or marketing, product management, or business strategy
- Interest in WhatsApp’s mission and AI
- Direct experience in product marketing on an AI product
For those who live in or expect to work from California if hired for this position, please click here for additional information.
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About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com.
$180,000/year to $252,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.