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The Social Media Strategist will lead and supervise thought leadership and best practices in Social Media and digital content for a fashion brand.
In addition to providing agency thought leadership and team training, education, and mentorship, this individual will be responsible for overseeing a diverse and fast-paced set of projects from beginning to end, including hands-on project management, ad hoc social media consultation, strategic recommendation building, and strategy monitoring and optimization.
Role & responsibilities
- Development of digital content strategies, based on the understanding of each client's brand message, voice, objectives and target audiences.
- Creative and strategic input in digital projects for designated accounts.
- Work closely with brand marketing managers, to execute strategies as needed.
- Supervision and support of Content and Community Management teams, as they relate to the strategic objectives.
- Monitoring and auditing of Social Media strategies for current clients, as part of the continuous optimization process.
- Analysis of the results obtained from the different reports of the analytical and monitoring tools for continuous optimization of the account.
- Monitoring trends in social networks to keep the different platforms updated, not only with the content but also with the strategy.
- Collaborative work with the Data team, in the development of crisis management and control documents.
- Collaborative work with Operations, Data, Planning and Creative Areas team.
- Excellent spelling, writing, and mastery of writing rules, and syntax.
- Curious and attentive to popular culture to learn about trends.
Requirements
- Experience in a similar role such as strategic development, content creation, and management.
- Experience in management and coordination of social teams.
- Experience working with creative teams.
- Proven experience in influencer marketing, social media management, or related roles.
- Must have worked in the communication, advertising, marketing, or publishing industry.
- Experience in developing digital, social, and content strategies.
- Experience in project management.
- Knowledge and analysis of digital metrics.
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About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.