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Senior Copywriter - Social
Monks is seeking a talented and experienced Senior Copywriter specializing in social media to join our creative team. In this role, you will craft compelling, platform-specific content that drives engagement and resonates with diverse audiences across various social media channels. The ideal candidate should have a deep understanding of social media culture, trends, and best practices, along with the ability to adapt tone and voice for different brands and platforms.
Key Responsibilities
- Develop creative, engaging, and platform-optimized copy for social media content across multiple channels (Instagram, Facebook, Twitter, TikTok, LinkedIn, etc.)
- Create distinctive brand voices and maintain consistency across all social media communications
- Write compelling social media copy that drives engagement, including posts, captions, stories, tweets, and long-form content
- Collaborate with art directors, designers, and creative teams to develop integrated social media campaigns
- Adapt existing campaign messaging for social media platforms while maintaining brand integrity
- Provide creative solutions that meet strategic objectives and resonate with target audiences
- Stay current with social media trends, platform updates, and emerging opportunities
- Review and edit content from junior writers, providing constructive feedback and mentorship
- Present creative concepts and rationales to internal teams and clients
- Ensure all copy adheres to brand guidelines and social media best practices
- Work closely with Community Managers to understand audience insights and optimize content accordingly
Background & Skills
- 7+ years of copywriting experience, with at least 4 years focused on social media content
- Strong portfolio demonstrating exceptional social media copywriting across various platforms
- Deep understanding of social media platforms, their unique characteristics, and best practices
- Proven ability to write in different brand voices and adapt tone for various audiences
- Experience in developing platform-specific content strategies
- Strong understanding of social media trends, internet culture, and digital communication
- Excellent communication and presentation skills
- Ability to work independently and collaboratively in a fast-paced environment
- Experience mentoring junior writers and providing constructive feedback
- Strong project management skills with the ability to handle multiple projects simultaneously
- Bachelor's degree in English, Journalism, Communications, or related field
- Experience with automotive clients is a plus
Required Skills
- Exceptional writing and editing skills with meticulous attention to detail
- Proficiency in writing short-form content that drives engagement
- Understanding of social media metrics and what drives content performance
- Ability to adapt writing style across different social platforms and audiences
- Strong conceptual thinking and creative problem-solving abilities
- Knowledge of SEO best practices and their application in social media
- Experience with social media management tools and content management systems
- Excellent time management and organizational skills
- Ability to work under tight deadlines while maintaining high-quality standards
- Cultural awareness and sensitivity in crafting content for diverse audiences
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About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.