Senior Marketing Operations Manager, Amazon Freight at Amazon
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B2B
Do you enjoy a fast-growth business where you can affect customer experience at scale in one of the newest Amazon bets?
Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history!
We are looking for a Marketing Manager who will be responsible for owning the Marketing Technology (MarTech) stack for the Amazon Freight Marketing team. This candidate will move between strategy and execution on a daily basis as we iterate and innovate how we recruit and enable our Amazon Freight customers. This candidate will influence and drive functional teams and individuals at all levels of the organization. Responsibilities will include lifecycle marketing program creation, partnering with key program stakeholders to adapt the core components of the EU marketing program based on specific marketplace dynamics.
Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Do you love to influence product teams and collaborate on roadmaps? Is quantifying business impact right up your alley?
Key job responsibilities
ā¢ Create, manage and influence MarTech product roadmap and strategy. Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required
ā¢ Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited/reactivation stage.
Ā· Develop tools and capabilities to enable full funnel marketing attribution
ā¢ Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
ā¢ Own development of website backend and data reporting
ā¢ Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel. Spearhead lead generation machine learning tool
ā¢ Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
ā¢ Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
ā¢ Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
About the team
Amazon couldnāt deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, youāll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
We are open to hiring candidates to work out of one of the following locations:
London, GBR
Amazon Freight is growing at triple digit rates as we scale this new product across Europe and we are hiring a Marketing Manager to lead our B2B Marketing Operations strategy. Come join the team and help us make history!
We are looking for a Marketing Manager who will be responsible for owning the Marketing Technology (MarTech) stack for the Amazon Freight Marketing team. This candidate will move between strategy and execution on a daily basis as we iterate and innovate how we recruit and enable our Amazon Freight customers. This candidate will influence and drive functional teams and individuals at all levels of the organization. Responsibilities will include lifecycle marketing program creation, partnering with key program stakeholders to adapt the core components of the EU marketing program based on specific marketplace dynamics.
Do you love solving complex problems with simple automated solutions? Do you like to think big but also dive deep into the details? Have you managed a website or marketing measurement and automation tools? Do you love to influence product teams and collaborate on roadmaps? Is quantifying business impact right up your alley?
Key job responsibilities
ā¢ Create, manage and influence MarTech product roadmap and strategy. Own overall marketing technology eco-system (platforms, systems, tools) as systems expert and technical owner, liaising with the Tech team and 3rd party providers when required
ā¢ Create a roadmap of marketing lifecyle programs to accelerate customer funnel across all customer stages. From Lead, Onboarded stage, to attrited/reactivation stage.
Ā· Develop tools and capabilities to enable full funnel marketing attribution
ā¢ Manage lead capturing and lead conversion tools like Pardot, Marketo and Salesforce
ā¢ Own development of website backend and data reporting
ā¢ Create and manage dashboards showcasing marketing metrics and candidate quality to monitor and improve the lead acquisition funnel. Spearhead lead generation machine learning tool
ā¢ Measure the effectiveness of user journey and marketing campaigns utilising A/B testing, web analytics and CRM software
ā¢ Collaborate with sales operations on enhancing and troubleshooting issues with the lead management process and integrations with marketing automation platforms
ā¢ Ensure marketing automation best practices and capture feedback for platform and process enhancements; document and lead training for marketing automation processes, multi-stage automated program development, lead scoring architecture and management, and trigger-based programs
About the team
Amazon couldnāt deliver at pace without the Amazon Transportation Service (ATS) team, which sits at the core of Amazon's flywheel. As part of ATS, youāll be welcomed into a key strategic and diverse team that plays a central role in our success. They are key to making Amazon more innovative and efficient.
We are open to hiring candidates to work out of one of the following locations:
London, GBR