ABOUT THIS JOB
In your role you will be part of a development team responsible for developing, improving and maintaining our identity graph, which deterministically and probabilistically groups media consumption devices into persons, and persons into households. This data structure powers our marketing activation business, and helps our clients convey their advertising messages in the device- person- or household- level.
The construction of the identity graph involves Apache Airflow-based data pipelines, triggering AWS EMR-based Scala-developed Apache Spark jobs handling tens of TBs of data.
Technical skills:
Soft skills :
Nielsen is a global leader in audience insights, data and analytics, Nielsen shapes the future of media with accurate measurement of what people listen to and watch. This role will be a leader in the Marketing Cloud business unit.
The Nielsen Marketing Cloud (NMC) helps publishers, advertisers and agencies with targetable audience data for programmatic advertising. We connect leading online publishers with advertisers, ad agencies and ad networks who seek to create a more interest-tailored online advertising experience.