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About the Role
Monks is looking for a Web Marketing Manager to accelerate growth for our client LinkedIn Marketing Solutions (LMS). This role requires someone with a clear understanding of the B2B landscape in EMEA. The right person will be an expert at web optimization, content strategies, and web growth drivers, bringing systematic approaches and methodology to the team.
Responsibilities:
- Web conversion rate optimization: Partner with a team of talented marketers to deliver high growth audience and revenue impact initiatives in a cross-functional and multi-channel environment (organic, paid digital, email, etc.). Identify areas of opportunity rooted in data and industry best practices and develop plans of action to drive web performance improvements for LMS in EMEA.
- Localization and regional adoption: Develop relevant, localized content for audiences in partnership with regional marketers and agencies to drive LMS growth in EMEA markets. Ensure global websites are on parity with the US. Leverage data and insights to drive geo-first recommendations for optimizing user experience.
- Testing and personalization: Leverage LinkedIn’s unique first-party data to bring personalized experiences to prospects and customers on the web. Generate test concepts, refine testing methodology and roadmaps across lines of business, and evangelize insights. Partner with Product Marketing, Channel Marketing, Design, Engineering, and Product teams on UX enhancements.
- Analytics and reporting: Measure web performance and report to cross-functional stakeholders including Marketing, Sales, and Product. Benchmark & measure Go-to-Market (GTM), A/B testing, & CRO initiatives, shape & define web experimentation strategy for LMS EMEA.
About You
The essentials:
- BA/BS degree & 5+ years of web marketing or web product management experience.
- Demonstrated track record of building, growing, and optimizing B2B web experiences and staying on top of the latest trends, technologies, and best practices.
- Competency in web and business analytics tools and reporting (preferably Adobe Experience Cloud products – Adobe Analytics, Adobe Target) and familiarity with content management systems.
- Ability to work independently, manage projects end-to-end, and drive influence across a highly cross-functional team.
- Excellent communication skills with the ability to interact with and understand technical subjects and emerging technologies.
- Global cultural awareness and experience with in-region teams.
- Comfortable working slightly adjusted hours to overlap with US counterparts.
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
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About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.