Head of B2B Demand Generation

Location:  Mountain View, CA

The Opportunity

Are you a dynamic marketer who thrives in the fast-paced world of tech-led startups? Do you love crafting winning strategies and executing them with precision? Join us at Otter.ai to lead our B2B Demand Generation efforts and drive the growth of our revolutionary AI meeting assistant!

Otter.ai is transforming the way teams work with our AI-powered meeting assistant. We empower organizations of all sizes to capture key points, generate concise summaries, and identify actionable items, turning every meeting into a productivity and collaboration powerhouse. With a passionate team and a rapidly growing user base, we're poised to take the world by storm.

As the Head of B2B Demand Generation, you will be the architect and driving force behind our enterprise, mid-market, and SMB demand generation playbook. You will own the entire funnel—from driving awareness and generating high-quality leads to nurturing prospects and securing meetings for our sales team. This is a hands-on role where your strategic vision and execution prowess will be equally tested and rewarded.

If you're a marketing leader eager to make a mark in the AI revolution, we want to hear from you! This is an opportunity to shape the future of team collaboration with our leading AI Meeting Collaboration tool.

Your Impact

• Own the marketing-driven revenue pipeline and drive full-funnel marketing in collaboration with the sales team.
• Partner with sales teams, especially SDRs, to develop outbound plays that complement our inbound marketing strategy.
• Develop and execute a comprehensive B2B demand generation marketing strategy and execution plan aligned with our business objectives and ROI targets.
• Lead the creation and execution of multi-channel B2B demand generation campaigns, including paid media, outbound email, content marketing, webinars, events, and social media engagement, resulting in booked meetings for the sales team.
• Leverage Otter.ai’s robust self-serve user base to identify and generate high-quality PQLs (product-qualified leads) through data analysis and targeted lifecycle campaigns, working closely with analytics and our lifecycle marketing manager.
• Develop and manage relationships with key B2B industry influencers, analysts, and partners to expand our reach.
• Own and drive our meetings booked KPI, ensuring we consistently hit our aggressive targets through optimized inbound efforts and expanded outbound efforts.
• Analyze marketing data and campaign performance to identify areas for improvement and optimization. Work closely with the Data and Finance teams to improve attribution, forecast, and report on ROI, and communicate results to leadership.
• Stay ahead of the curve in the ever-evolving marketing landscape by exploring and implementing innovative strategies.

We’re looking for someone who

• Has 10+ years of experience in B2B marketing with hands-on experience in a B2B SaaS business that utilizes a PLG GTM.
• Has a proven track record of success in developing and executing integrated marketing campaigns across multiple channels.
• Possesses a strong understanding of B2B lead generation, nurturing, and qualification processes, particularly in SaaS businesses with self-serve engines.
• Has deep expertise in data analysis and marketing automation tools with hands-on experience in HubSpot and Salesforce.
• Is highly proficient in G-Suite, notably Sheets and Excel, with the ability to perform v-lookups, pivots, index/match, build driver/assumption-based models, etc.
• Has excellent communication, presentation, and interpersonal skills, and the ability to influence across all levels of the organization.
• Is a strategic thinker with a hands-on mentality, able to translate vision into action.
• Is passionate about AI and the future of work, with a genuine desire to make a difference.
• Has experience working in a fast-paced startup environment.
• Possesses a creative spark and a knack for storytelling.
• Has a strong understanding of the AI meeting assistant landscape and its competitors (preferred).

About Otter.ai 

We are in the business of shaping the future of work. Our mission is to make conversations more valuable.

With over 1B meetings transcribed, Otter.ai is the world’s leading tool for meeting transcription, summarization, and collaboration. Using artificial intelligence, Otter generates real-time automated meeting notes, summaries, and other insights from in-person and virtual meetings - turning meetings into accessible, collaborative, and actionable data that can be shared across teams and organizations. The company is backed by early investors in Google, DeepMind, Zoom, and Tesla.

Otter.ai is an equal opportunity employer. We proudly celebrate diversity and are dedicated to inclusivity.

*Otter.ai does not accept unsolicited resumes from 3rd party recruitment agencies without a written agreement in place for permanent placements. Any resume or other candidate information submitted outside of established candidate submission guidelines (including through our website or via email to any Otter.ai employee) and without a written agreement otherwise will be deemed to be our sole property, and no fee will be paid should we hire the candidate.

Salary range

Salary Range: $210,000 to $250,000 USD per year.

This salary range represents the low and high end of the estimated salary range for this position. The actual base salary offered for the role is dependent based on several factors. Our base salary is just one component of our comprehensive total rewards package.