Are you passionate about driving customer engagement through data-driven innovation? Do you thrive on building and executing strategies that transform how customers interact with Amazon? Amazon Mexico is seeking a Head of Customer Lifecycle to lead our customer engagement initiatives and drive sustainable growth in a fast-growing business.
As the Head of Customer Lifecycle for Amazon Mexico, you will own the country's customer lifecycle strategy and lead a high-performing team of product and marketing managers focused on improving customer engagement through innovative solutions, experimentation, and product launches. This role offers the unique opportunity to shape how millions of customers interact with Amazon Mexico while working with product, tech, and marketing teams across the globe to implement best-in-class solutions. Your scope includes driving customer acquisition and frequency across MX’s Stores business. You will be responsible for building and scaling automated engagement programs, developing personalized incentive strategies, growing Amazon’s mobile app usage, and launching new products leveraging Gen AI that drive business growth and/or savings. Working closely with WW teams, you'll identify unique opportunities to serve Mexican customers while leveraging global best practices. The role requires a deep understanding of customer behavior and the ability to translate these insights into scalable solutions that drive business impact.
The position reports to Amazon MX’s CMO and requires strong leadership skills to manage cross-functional teams and influence stakeholders across multiple organizations. This role is highly strategic, requiring deep analytical capabilities and the ability to execute in a fast-paced environment while maintaining high standards.
Key job responsibilities
• Own and drive Mexico's customer lifecycle strategy, including customer acquisition, settlement acceleration, early customer engagement, and lapse prevention initiatives.
• Lead and develop a team of product and marketing managers to execute high-impact experiments and programs.
• Design and implement innovative engagement programs leveraging new technologies and automation.
• Drive experimentation culture with rigorous testing methodologies and clear success metrics.
• Develop and own customer segmentation strategies to deliver personalized experiences.
• Influence product roadmap priorities through collaboration with technical teams worldwide.
• Own planning, measurement, and reporting of key customer lifecycle metrics that serve as input for topline planning.
• Identify and execute opportunities to leverage emerging technologies (like Gen AI) for marketing optimization.
As the Head of Customer Lifecycle for Amazon Mexico, you will own the country's customer lifecycle strategy and lead a high-performing team of product and marketing managers focused on improving customer engagement through innovative solutions, experimentation, and product launches. This role offers the unique opportunity to shape how millions of customers interact with Amazon Mexico while working with product, tech, and marketing teams across the globe to implement best-in-class solutions. Your scope includes driving customer acquisition and frequency across MX’s Stores business. You will be responsible for building and scaling automated engagement programs, developing personalized incentive strategies, growing Amazon’s mobile app usage, and launching new products leveraging Gen AI that drive business growth and/or savings. Working closely with WW teams, you'll identify unique opportunities to serve Mexican customers while leveraging global best practices. The role requires a deep understanding of customer behavior and the ability to translate these insights into scalable solutions that drive business impact.
The position reports to Amazon MX’s CMO and requires strong leadership skills to manage cross-functional teams and influence stakeholders across multiple organizations. This role is highly strategic, requiring deep analytical capabilities and the ability to execute in a fast-paced environment while maintaining high standards.
Key job responsibilities
• Own and drive Mexico's customer lifecycle strategy, including customer acquisition, settlement acceleration, early customer engagement, and lapse prevention initiatives.
• Lead and develop a team of product and marketing managers to execute high-impact experiments and programs.
• Design and implement innovative engagement programs leveraging new technologies and automation.
• Drive experimentation culture with rigorous testing methodologies and clear success metrics.
• Develop and own customer segmentation strategies to deliver personalized experiences.
• Influence product roadmap priorities through collaboration with technical teams worldwide.
• Own planning, measurement, and reporting of key customer lifecycle metrics that serve as input for topline planning.
• Identify and execute opportunities to leverage emerging technologies (like Gen AI) for marketing optimization.