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Monks is looking for a Content Strategist to join our Detroit team, working with an iconic automotive brand and helping in creating ground-breaking work, defining the business, creative, future vision and growth for the account. Our ideal candidate is a fast and flexible go-getter who jumps on new opportunities.
In this role, you will have the following responsibilities:
- Support strategy directors in developing content strategies based on the client's brand objectives, KPIs, audiences, message, and voice, as well as on macro and locally relevant cultural trends and insights, overall industry best practices, intelligence, and media performance data.
- Provide hands-on project work, briefs, strategic POV and recommendations to inform content development for connection moments and tactics, creative approaches and to answer clients’ business challenges and requests.
- Learn to blend content, brand, product, channel and comms planning, always staying on top of best practices.
- Partner closely with account, creative, social and operations teams, and any other capabilities, to deliver and implement best-in-class innovative content strategies.
- Approach all work with a data and culture mindset, global and local relevance lens, and a scaled content and performance rigor.
- Provide thought leadership on content marketing vision and best practices for the marketing of today and tomorrow, powered by AI, fueled by cultural context, trends and conversations, and think dynamically about the evolution of creative media, performance marketing, content creation, and communication planning.
- Have a contagious passion for our business and the creative industry, an infectious drive for rigor, qualitative work delivery, and a great collaborative attitude.
The experience you have:
- Minimum of 5 years of experience in strategy, from creative or in-house agencies, with a strategy background and a holistic approach, including: brand, creative and comms strategy, content, channel planning and messaging. A great ability to connect the thinking between media strategy, performance, big idea, tactics and social is needed.
- Strong and recent experience in the automotive industry and dynamics.
- Knowledge of modern marketing, automotive environment, content ecosystems, tactics, trends, formats.
- Experience in developing content and communications journeys and ecosystems.
- Talent to clearly articulate your recommendations and POV through excellent verbal and written storytelling.
- Expertise on understanding audiences, their behavior online, IRL, as users and humans.
- Analytic skills to interpret qualitative, quantitative research and media data, to inform learnings, insights and recommendations for opportunities and optimization.
- Proficiency in industry research, trends and data tools, such as MRI, GWI and the key platforms.
- Natural ability to thrive in fast-paced and fluid environments, with complex structure and numerous projects and stakeholders.
Additional Considerations:
- Experience working directly with automotive clients is a plus.
- A passion for staying ahead of the curve on emerging content trends
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At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.