Manager, Inbound Marketing & Web Strategy

As the Manager, Inbound Marketing & Web Strategy, you will oversee Nasdaq’s Capital Access Platforms website performance, inbound traffic growth, and paid search strategy. You will manage SEO, paid search, and paid social team to optimize Nasdaq’s digital presence, ensuring alignment between organic and paid strategies. Your focus will be on maximizing inbound lead generation, improving website experience, and driving measurable growth across key digital channels.

Web & Inbound Strategy

• Lead the website strategy, UX, and conversion rate optimization to drive traffic and engagement.
• Leverage AI tools and machine learning solutions to optimize website layout, content placement, and user journey based on real-time user behavior and space utilization.
• Develop and implement multi-language site strategies to serve global markets effectively.
• Oversee information architecture to strengthen Nasdaq’s domain authority and SEO performance.
• Collaborate with design and development teams to improve site structure, navigation, and overall user experience.

SEO & Content Optimization

• Develop and implement SEO strategies to increase organic traffic, improve keyword rankings, and build domain authority.
• Implement multilingual SEO strategies to improve global search visibility and regional market penetration.
• Utilize AI-powered SEO tools for content optimization and keyword research across multiple languages and regions.
• Optimize web content, landing pages, and metadata for search performance and engagement.
• Manage technical SEO initiatives such as site speed, crawlability, and indexing improvements.

Paid Search & Paid Social Management

• Lead paid search and paid social teams, optimizing campaigns across Google Ads, LinkedIn, and other platforms.
• Align paid and organic strategies to maximize reach, efficiency, and ROI.
• Oversee budget allocation, performance tracking, and continuous campaign optimization.

Team Leadership & Development

• Manage a team of SEO, paid search, and paid social specialists, ensuring clear goals and priorities.
• Provide mentorship, feedback, and professional development opportunities to team members.
• Foster cross-functional collaboration with content, development, and analytics teams to execute integrated marketing strategies.
• Monitor team performance, optimize workflows, and drive efficiency in campaign execution.

Performance Tracking & Reporting

• Use Google Analytics, SEMrush, and ad platform insights to track performance and drive data-informed decisions.
• Implement AI-driven analytics tools to identify optimization opportunities and predict user behavior patterns.
• Monitor and report on multi-language site performance and regional market effectiveness.
• Develop and present key performance reports to measure inbound marketing success.
• Test and refine website and campaign strategies based on performance insights.

• Bachelor's Degree in Marketing, Communications, or related field.
• 4+ years of experience in SEO, paid search, or digital marketing, with team leadership experience.
• Expertise in Google Ads, LinkedIn Ads, Facebook Ads, and SEO tools (Google Analytics, SEMrush, Moz, etc.).
• Experience with AI-powered marketing tools and automation platforms.
• Demonstrated success in managing multi-language websites and global SEO strategies.
• Experience with site consolidation, web performance optimization, and lead generation strategies.
• Strong analytical skills with the ability to translate data into actionable strategies.
• Excellent communication and leadership skills, with the ability to motivate and manage a high-performing team.
   

This position offers the opportunity for a hybrid work environment (2 days a week in office), providing flexibility and accessibility for qualified candidates.

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We’re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq’s overall success.

In addition to base salary, Nasdaq offers significant other compensation (annual bonus/commissions and equity), benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq’s programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page.