Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

The Role

In this individual contributor role, the Partner Marketing Manager will be focused on supporting and leading our partners to ensure they have what is needed to effectively sell and promote Cohere’s enterprise AI solutions.

This role will be responsible for planning, developing, and executing marketing strategies and initiatives designed to drive awareness, interest, and sales through our partner channels, with a focus on our AI technologies.

The Partner Marketing Manager will work closely with our revenue and product teams to understand the needs of our partners and develop marketing strategies to support those needs, as well as our overall business objectives, with a focus on delivering outstanding AI technology worldwide.

Key Responsibilities

Partnership Marketing Management: Build relationships with key stakeholders and develop activations, programs and thought leadership opportunities that engage Partners.

Campaign & Program Development & Execution: Collaborate with product teams to create tentpole moments. Plan and execute marketing campaigns targeted at Partners, including product launches, hackathons, and technical conferences.

Operations: Lead in creating an efficient partner marketing program to ensure we are optimizing a lean team and scaling efforts across our partners.

Partner Enablement: Build and nurture relationships with Partners at partner organizations and enterprises, both online and offline, to deliver content and experiences that educate, incite and empower sellers and their customers to use Cohere

Content Creation: Develop compelling and relevant content, including case studies, blog posts, technical articles, tutorials, videos, podcasts and webinars, to educate and inspire Partners. Create marketing campaigns that extend the reach of LLMU to enterprise Partners.

Advocacy Programs: Develop and manage Partner advocacy programs to build a strong network of Partner advocates and evangelists.

Metrics and Analysis: Monitor and analyze KPIs to measure the effectiveness of Partner marketing efforts, and make data-driven recommendations for improvement.

The Partner Marketing Manager will support programs such as: Messaging, Asset development, Campaigns, Partner Education & Training, Co-hosted events, Roadshows, Partner use of LLM-U, Hackathons, Partner Technical Webinars & Strategic oversight into partner conferences

This role may be a good fit if you have:

- 5+years of experience in a marketing role for a B2B/enterprise company

- Proven experience developing successful marketing plans for B2B Tech or Saas alongside a partner.

- A track-record having led successful data-driven multifaceted campaigns, from ideation to content creation to promotion.

- Adept at building and maintaining lasting relationships, both internally with stakeholders in all departments and with external partners

- An owner’s mindset; with high personal accountability and a resourceful attitude, able to work independently to drive partnerships forward, you understand and anticipate the needs of partners and the company.

- Customer-obsessed – holding the customer experience at a high bar and representing their voice.

- Ability to translate complex technology concepts into compelling value-driven customer narratives and experience reviewing and editing creative.

- Demonstrated curiosity in the AI space, with experience leveraging the tools for your own processes and creative development.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply! If you consider yourself a thoughtful worker, a lifelong learner, and a kind and playful team member, Cohere is the place for you.

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants of all kinds and are committed to providing an equal opportunity process. Cohere provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Our Perks:

🤝 An open and inclusive culture and work environment

🧑‍💻 Work closely with a team on the cutting edge of AI research

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health

🐣 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, Palo Alto, San-Francisco and London and co-working stipend

✈️ 6 weeks of vacation

Note: This post is co-authored by both Cohere humans and Cohere technology.

Partner Marketing Manager at Cohere