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Monks is looking for a Senior Brand Strategist to join our NL Monastery, to work with on an iconic retail brand and help in creating ground-breaking work and defining their EMEA brand & business strategic direction.
This role spans everything from ATL to digital, looking at E2E at how customers will engage with the brand. You’ll know how to craft compelling strategies and briefs unlocked by data and truths, and have an appetite for finding creative opportunities.
Role & Responsibilities
- Learn the business. Understanding the context of a client and their business objectives and translating these objectives into business strategies and creative communications strategies.
- Get the audiences. Translating different types of data, research and EMEA culture into valuable insight for creative and media teams that can be used to craft effective and inspired work. Consumer behaviour is at the heart of what you do.
- Identify the creative opportunities. The brand is looking to uplift it’s emotional impact, you can find that sweet spot between brand building and commercial traction
- Be at the centre of things. Blending brand and comms planning, you’ll be at the centre of every brief, plotting how ideas will travel and be engaged with, then working with cross-functional teams in- and externally to deliver them.
- Write the rulebook with us. Part of the role will be creating central campaigns and digital ecosystem storytelling that improve and become more efficient with every published asset. This is a new setup with an open-minded culture, defining the rules together.
Requirements:
- 5+ years of experience in an agency or a relevant field.
- 5+ years of experience in retail or retail clients, preferably retailers with a diverse portfolio of products
- Fluency in Dutch is a preferred
- Proven track record of producing great strategy work in a marketing business.
- Experience in utilising research and insights to generate creative briefs and marketing plans.
- Digital-first thinking, understanding that a brand is no longer just what it says in its brand book but how it exists, acts and lives throughout the digital realm that users experience it on.
- Ability to identify strategic needs of a client business, especially in discount retail.
- Be the voice aligning with key teams and partners in the execution of a plan.
- Understanding creative ideas and what it takes to stand out, and of course working with creatives.
- Exceptional communications and presentation skills.
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At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.